|Host a 9 Hole Golf Tournament Instead|
NINE HOLES IS FINE!
There are many ways to host a golf tournament. None of them are right or wrong. The question is what works best for you and your group.
For many golfers our time is limited and what we are seeing are alternate formats that take less time which is one reason why leagues are so popular. One that is gaining quite a bit of popularity is a 9-Hole Golf Event. You have all of the pomp and circumstance of an 18 hole event including the goody bag, signage, sponsors, on course games, post golf dinner, awards, entertainment, auction, etc. The only thing is 9 holes versus 18.
Also, with this type of format you can do a couple of events a year which means more fundraising for your organization and more exposure for your sponsors.
Here are some of the benefits:
Less time to create
Less expensive to produce
More golfers to.
|Help Customers Satisfy Their Needs|
The better that we know our customers, (Tournament Planners) the better we can serve them. That equates to more golfers in their event, which means more money for your course. If you help your customers and satisfy their needs, they get what they want and you will get what you desire.
Here are some of the questions you should be asking your clients:
What is the purpose of your event --.
|Maximizing the Tournament Services that You Offer|
WHAT SERVICES ARE YOU OFFERING YOUR TOURNAMENT CUSTOMERS?
Tournaments and outings are a large part of your bottom line. The more services that you provide the more customers you will sell. Also, you build loyalty as happy, satisfied tournament hosts will come back. Offer your tournaments the following services if you can. Be sure to put these on your website and in your tournament collateral.
GOLF COURSE TOURNAMENT SERVICES
PGA Professionally Led Service
Tournament Packages (several all inclusive ones including F&B -- make it easy instead of ala carte) And yes, add on and upsell where you can.
Supervised Bag Drop
Tournament Rules & Information Sheet
On-Course Set Up
Sponsor Sign Placement
Professional Scoring & Scoreboard
|You Will Be Judged by the Prizes You Give Out|
If you give out leftover and donated coozies and t-shirts, then "cheap" is how your organization will be seen. Your reputation depends on it. Golfers will come back if they get cool stuff.
IT STARTS WITH THE GOODIE BAG. The Goodie Bag or Players Tee package is the first thing that the golfers get when they arrive at your event and it sets the stage for the rest of the day. The goal is to present the WOW Factor. You want your golfers to see the Goodie Bag and say “WOW” this is going to be a great event. You do that by giving out cool stuff.
GETTING GIFTS PAID FOR Don’t panic - this should not cost you anything. You can get all of the things that you want to give away paid for by somebody else.
Here is how it works.
1. Acquire the best products by working with GTAA Preferred Vendors.
2. Build the price of the item into a sponsor.
|Tournament are Small Businesses|
|A golf tournament is just like a small business. In every business, you have a business plan. Every tournament needs to have a business plan also. It will keep you organized and everyone else focused, on track and on the same page.
Here are the items that you need to cover and thoroughly explain in your Golf Tournament Business Plan:
Purpose and Objective
Key People & Contacts
Format: Scoring, Contests
Golfers – Registration Process, Receive, Pairings
Hotel & Meals
Signage - Printed Materials, Caddy Bids
Sponsors & Vendors
Photos & Video
Awards Ceremony – MC, Schedule, Trophies
Time line & Action Items
Cover all of these items and you will keep everyone focused.
|We want to hear from you! And you'll hear from us.|
|We want to hear from you! And you'll hear from us.
Tell us your success stories. Send us pictures.
Tell us your tournament secrets so we can pass them on.
Do you use Registration software? If so, tell us the one you like.
We want to hear about unprofessional vendors out there.
And we want to hear about all of the great golf courses that you would recommend.
Stay tuned as we will let you know when we go live!