MAKING THE MOST OF THE APPEAL
$50,000 Additional Raised
One day last summer in Detroit MI, a typical charity golf tournament was being conducted. It was an average event with 80 players and the golf tournament portion, including sponsors, raised approximately $15,000. They were pleased at the end of the event, but this year unlike past years they had decided to present a little more about their charity and what is does and who it helps at the awards ceremony. In the past they just assumed that everyone knew who they were and what they did. With this process they raised an additional $50,000.